SteadyGo | Hertfordshire LEP Case Study

Summary

Hertfordshire Local Enterprise Partnership (LEP) brings together local businesses, education providers, voluntary organisations, social enterprises and the public sector to tackle key barriers to economic growth.

SteadyGo were asked to re-build their website with a contemporary new design and optimised site structure that would serve as a first port of call for local business owners and government officials.

The Challenges

LEP’s brand family had grown to five sub-brands. Each with its own distinct identity, sitting under the LEP umbrella, but none were reflected on the current website
The brand guidelines were being reviewed and refreshed. We needed to bring the updated look and feel to life on the website
As the LEP was receiving many calls and enquiries relating to their partner services, we needed to route the user to the relevant brand and its contact

Project goals

Increase brand awareness of all five sub-brands within the website
Improve the accuracy of the search function so users can find documents and videos easily
Ensure the website meets the needs of its diverse audience
Improve flexibility for CMS users by creating content blocks that can be used on any page, in any order

What we did

We analysed the existing GA profile and used Hotjar session recordings to understand how users were navigating the website. This helped us identify pain points in the user journey.

Next our team carried out an in-depth review of the website user personas, what they needed from the site and what their end goals are, so we could map out the new information architecture and page layouts.

By working closely with their branding agency, we incorporated the new brand guidelines into the website to bring a fresh new look and feel.

The website was built in the Umbraco 8 CMS and we made sure that every single content aspect of the website could be content managed by the client.

We introduced a right-hand side navigation on routing pages. This helped users find related content, useful links and contact details really quickly.

Finally, we added a powerful IntelliSense site search function using Examine to deliver quick and relevant search results for a several content types including videos, reports & documents and page content.

View site

268%

Increase in organic traffic

45%

Increase in page views

106%

Increase in sessions

Testimonial

We would not hesitate to recommend SteadyGo. Aside from being creative and knowledgeable, they have also been fully committed to ensuring that we have a website we’re proud of and which showcases our brand’s full potential. The team are truly a joy to work with – fun, friendly, reliable and open to ideas.

Rashmi Pillai, Communications Manager, Hertfordshire LEP

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